While I do see a difference between those two “incentives”, they are not that different to me. Both are about the general economic conditions which a company uses to determine where to invest. Also in both cases the conditions are influenced by politics, and shaped by financial policies.

[…] there is no incentive for companies to go and open their doors in east Germany […] They are building modern factories with high automations and are getting massive incentives to do so.

Which one is it? No incentives? Massive incentives?