Oh, don’t get me wrong - Budweiser/Coors/Michelob etc. are all awful. However, most US states have good local breweries and craft beers. Lagers are generally not as popular as IPAs, but you can still get good ones. Admittedly, this varies quite a bit depending on where you are in the US.
Aesthetics, plus the seductive appeal that pre-modern, pre-liberal-democratic societies (when the governments were authoritarian, the women were submissive, and the men “were men”) have for reactionaries, incels, and cryptofacists.