I guess if it was impossible to pirate anything, it’s more likely you will eventually give in and pay for a shit service.

I don’t think the usability of Lemmy is the problem, it’s just users not wanting to tune out of mainstream social media. Everybody is there. Why wouldn’t they? It’s where everyone is. And convincing people that the massive shift in the type of content you can consume is worth it to not be consuming the content all your friends consume. It’s a catch 22. The only thing we can do is to post as much content in the fediverse as possible. I don’t think framing the general public as incompetent is helping either. Of course you didn’t make the comparison in the first place. I really hope the vast majority of the users of social media are able to Google something.