It’s cool for learning about tech stuff. that’s all I use it for

I use GPG mail with Apple Mail client and it works great. Just need to get the public keys of people you want to send encrypted email to.

It has nothing to do with a brand logo. Apple just makes quality computing hardware and has always tried to make really good software too. I’m going to buy it because I think it will be fun to play with and better quality than any existing VR/AR.