In the 90s they had a program called Book It and basically if you were reading books you would qualify to get a coupon at school for a free personal pan pizza meal or something. My mother would take my brother and I, so it probably cost her $8 for all 3 of us to eat back then.
I thought that said Dicks Rule at first and I was like huh, I guess they do have a tendency to take most of the high positions