I’m sure a bunch of console buyers are turned away by the “complexity” of buying+installing+maintaining+storing a desktop PC, thinking that they just want to play and they don’t want this seemingly too complicated/boring/sizeable machine with all those cables and connectors.
They just want to buy a box that they turn on and just pick a game to play (like a desktop with icons was that different, but oh well).
The Steam cube will be at least somewhat closer to their more familiar concept.


Make them eat horse shoes made out of uranium!